Hongdae club guide book
commercial 2007
108x148mm 80p
published by CCA
Hongdae is one of trendy and arty areas of Seoul where has more than 30 live and dance clubs. I took part in this Club guide book project at CCA in charge of design as well as part of editing.
Our main focus was how to show different atmospheres and music styles of clubs only with few photos and words. There was also financial limits that allows only two-color print.
We started by categorizing clubs by genre such as electronic, hip-hop, jazz, rock etc., and choose 23 adjectives describing characters of clubs. Then I designed 23 different patterns matching each adjectives. So, each club page had unique patterns showing clubs' atmosphere in a rather emotional way.
